Customer and Market Surveys
We all know surveys deliver great insight into your markets and customers. Survey data reveal their problems, preferences, the direction they’re going in and what they think of you and the competition.
No doubt about it –survey information can help you shape better market messages and sales strategies. But there’s one big problem: Who has the time and resources to do surveys?
OnBrand24 does.
Our Customer and Market Surveys program is one of the most valuable and cost-effective in our array of B2B outbound call center services. We can dedicate a team of call center agents to “swarm” the markets you need to understand better. We quickly contact hundreds, or thousands, of accounts, generating data invaluable to any market-driven company. Our surveys also identify decisions makers and uncover companies that need your products – that is, great sales leads.
And we do it at an amazingly low per-opportunity rate.
OnBrand24 recently ran a highly successful Customer and Market Survey project for a big-ticket vendor in the life sciences industry, which hired us to talk with thousands of companies (some of them customers, some not) across their markets.
We trained a small team of agents, and in a matter of a few weeks they generated more than 1,500 completed surveys - and nearly 300 immediate new sales leads - out of a call list of more than 5,000 accounts. Those new sales leads offer tremendous new revenue potential for the company.
"You scrubbed our database very effectively, but more than that, we now have much better overall insight into the markets we're selling to - and the individual accounts we need to penetrate," the client told us. "I had no idea a call center services firm can deliver such value."
OnBrand24 clients get the advantages of a state-of-the-art call center infrastructure. We’ve invested in the latest telemarketing technology that supports demanding, high-volume call routing and reporting requirements. With a rich array of call scheduling, monitoring and analysis tools, OnBrand24 campaign managers work with you to refine and adjust your program in real-time for optimized results.
OnBrand24 outbound call center services utilize an auto-dialing system called Telescript. This system gives us the ability to upload your list and script to allow our agents to speak to your prospective clients in the most efficient manner possible. Telescript also provides us the ability to track the results for each call our agents make. You will receive a report that summarizes all the calls we made with the associated results. Leads and sales appointments from your outbound campaign are emailed to you in real time.
In today’s difficult business climate, you need to use your sales force as smartly as possible. Isn’t it time you looked at the competitive advantage OnBrand24 Customer and Market Surveys can deliver to you? Contact us.