Outbound Call Center Services

Lead generation and new customer acquisition is a critical success factor for any business. But salespeople usually don’t have the time to cold call for new leads. They have too many other tasks to take care of, and it diverts from their primary job: closing deals.

Outbound Case History

By contrast, OnBrand24’s B2B lead generation and appointment setting call center services have one focus: cold calling hundreds, or thousands of accounts in search of new customers for you. We deliver a business development engine that kick-starts your sales pipeline, fills your calendar with quality sales appointments and generates new sales revenue – at an amazingly low per-opportunity rate.

We also provide market research and customer surveys that uncover potential new buyers, and we conduct customer win-back programs that motivate inactive customers to take a fresh look at your products and services.

And we can serve as your inside sales team, contacting new or existing customers and closing sales.

Our comprehensive roster of B2B lead generation and appointment setting solutions includes:

• B2B Lead Generation – Kick-start your sales pipeline with closeable sales leads
• Appointment Setting – Fill your calendar with quality sales meetings and webinars
• Sales – We’ll be your inside sales team
• List/Database Scrubbing – Update and validate your customer contact information, and identify new buyers
• Customer and Market Research – Uncover your competitors’ customers and their purchasing plans
• Customer Win-Back – Get your customers excited about doing business with you again

For 30 years, leading companies in the technology, business services, manufacturing and life sciences / healthcare industries have relied on OnBrand24 to invigorate sales and refresh their market and customer insight. They consistently report strong ROI, with realized revenue many times more than their program fees.

Under OnBrand24's "Advanced Agent Model," we've built an outstanding staff of motivated, educated and professional outbound agents. They go beyond reading a script. OnBrand24 staff members have the business background and proven ability to engage and interact with contacts to understand their needs, uncover sales opportunities and identify decision makers.

Our agents offer a combination of maturity, education and professional / sales experience unusual in the call center industry. Located near Boston in eastern Massachusetts, we hire from a highly educated and talent-rich region: 75 percent of our agents have at least a two-year college degree; they have an average age of 37; and they have an average of five years of call center experience.

In addition, all client programs are carried out onsite from our facility in eastern Massachusetts near Boston – our employees do not work from home. This promotes higher quality assurance, closer work performance monitoring, better teamwork and reinforcement of lessons learned during client training sessions.

OnBrand24 is committed to continual performance improvement and skill development of our staff. Our agents and account managers undergo advanced training coursework from Sandler Training, a global training leader specializing in sales, customer service and management.

When it comes to developing “active listening” techniques, understanding customers’ true buying motives and developing an antenna for additional sales and expanded sales orders, OnBrand24 is always seeking to extend our skills.

In partnership with you, our experienced outbound telemarketing campaign managers will configure OnBrand24’s proven outbound B2B services methodology to support your sales objectives.  Lead generation, appointment setting, customer win-back and market research: we've got the right tool for you.

In today's tough economic climate, you need to take advantage of every marketing resource available. Shouldn't you look at the advantage OnBrand24 outbound telemarketing can deliver to you? Contact us.

B2B Lead Generation – Kick-start your sales pipeline with closeable sales leads

Let's face it, cold calling is the last thing your salespeople get around to. They want to close sales leads, not find them. The result: market outreach and lead generation don't get the attention needed to drive your company's growth.

But with OnBrand24’s B2B outbound services, you'll get a dedicated team of motivated lead generation agents who are accountable and measurable on their cold calling effectiveness. That's what we're all about.

We can quickly grasp your core marketing messages, product benefits and market demographics - and then we'll build a program that fills your sales channels while driving down your per-lead costs.

Our highly trained telemarketers "swarm" the markets you need to reach, quickly cold calling hundreds, or thousands, of accounts your sales force can't get to, generating sales leads you would have missed.

And because call center services delivery is our core competency, we'll run your program at optimal efficiency, driving down your business costs.

Appointment Setting – Fill your calendar with quality sales appointments

OnBrand24's sales appointment capability is one of the most potent in our arsenal of outsourced call center services.

Our highly trained B2B outbound telemarketing specialists contact accounts throughout your target markets, rapidly cold calling hundreds, or thousands, of accounts your salespeople don't have the time to get to.

We’ll gain access at your most valuable potential accounts. Or we can set up webinars enabling you to demonstrate your products to key decision makers.

And because OnBrand24 has an optimized outsourced call center services methodology, our appointment setting campaigns generate strong ROI for you while lowering your business costs.

Driving growth is harder than ever in today's business climate. Shouldn't you look at the competitive advantage OnBrand24 appointment setting services can deliver for you?

Sales – We’ll be your inside sales team

So many accounts, so much potential revenue – and never enough salespeople. If that's your challenge, you need OnBrand24 outbound sales.

We can augment your existing sales force, or we can serve as your inside sales team. We'll contact hundreds of accounts, close and transact sales and drive substantial new revenue.

With OnBrand24, you'll boost your sales resources without adding more staff. We’ll manage a scalable team of talented professionals who are focused solely on telesales. In short, OnBrand24 can be your growth engine. We've done it for a variety of businesses across a range of markets, from life sciences to consumer goods to high tech.

For example, a leading database software company hired OnBrand24 to sell a new version of their application to existing customers. We put together a team of OnBrand24 agents with technology backgrounds, and they cold called an extensive list of accounts nationwide.

The result: high-volume sales of the new product version generating major new revenue for the vendor and, in the process, renewing customer brand loyalty.

The key to our track record of telesales services success: An unrivaled team of call center agents with the education, motivation and business savvy to sell your products and services at the highest level of professionalism.

Let OnBrand24 outbound sales capabilities mine your full market potential.

Customer Win-Back – Get your inactive customers excited about doing business with you again

Companies sometimes find their customer relationships need something – a fresh approach, a different voice or a little extra TLC. And there are companies with customer bases too large for the in-house sales team to remain in direct contact.

If that’s your challenge, OnBrand24’s outbound customer win-back services can motivate existing – and inactive – customers to take a fresh look at your products and services. And we do it at maximized efficiency, delivering an impressively low per-opportunity rate.

That’s what OnBrand24 did for a national specialty products company with customers in all 50 states. Our outbound B2B telemarketing agents went to work and convinced more than 3,000 inactive customers to take another look at our client – including nearly 1,000 who were either referred directly to the client's inside sales team for immediate sale or committed to a scheduled sales appointment.

In partnership with you, OnBrand24’s experienced outbound services program managers can configure a customer win-back campaign optimized to support your sales objectives.

Then our highly trained B2B telemarketers cold call hundreds, or thousands, of existing accounts, generating updated customer data and setting sales appointments. Our agents go way beyond reading a script. They engage with contacts to understand their needs, uncover sales opportunities and identify decision makers.

In today’s business climate, there’s greater need than ever for low- cost/high efficiency methods of generating new sales opportunities. Isn’t it time you looked at the competitive advantage OnBrand24 customer win-back services can deliver to you?

Market Research & Customer Surveys – Identify your competitors’ customers and their purchasing plans

Market research and customer surveys deliver great insight into your markets and buyers, helping you develop more effective marketing and product development strategies. But there’s one problem: Who has the time to do research?

OnBrand24 has a solution.

Our customer and market research programs deliver a dedicated team of agents to contact accounts throughout your markets. We quickly call hundreds, or thousands, of accounts, generating data invaluable to any market-driven company. In the process, we also identify decisions makers and uncover companies that need your products.

And we do it at an amazingly low per-opportunity rate.

OnBrand24 recently ran a highly successful market research project for a big-ticket vendor in the life sciences industry, which hired us to talk with thousands of companies across their markets.

In a matter of a few weeks our team generated more than 1,500 completed surveys and nearly 300 immediate new sales leads – out of a list of more than 5,000 accounts.

In today’s difficult business climate, you need to use your sales force as smartly as possible. Isn’t it time you looked at the competitive advantage market research programs can deliver for you?

List/Database Scrubbing – Update and validate your customer contact information, and identify new buyers

Time waits for no customer list. Inevitably, lists get outdated and clogged with bad data. No one questions the value of scrubbing your customer database — but putting resources to the task rarely rises on your priority list.

OnBrand24 can fix this problem. We’ll dedicate a team of agents to call thousands of accounts, identify decision makers at companies that need your products, update contact information and in the process uncover new sales leads.

And because we're an optimized B2B call center, we'll do it at minimal cost.

OnBrand24 recently completed a major list/database scrubbing campaign for a life sciences industry company – with the ultimate objective of generating new sales leads and setting quality sales appointments.

Within a matter of weeks, our team cleaned up thousands of customer listings at hundreds of existing customer sites. In the process, we identified more than 250 new sales leads.

In today's challenging business climate, you need to use your sales force as intelligently as possible. Give them the tools to boost sales revenue, and let them finish the job of closing deals. Give them the advantage of OnBrand24 list/database scrubbing services.

Contact us now.  Tell us about your biggest business development challenge.