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Redefining the BPO Landscape in the Philippines

Ethan Davis

In recent decades, the Business Process Outsourcing (BPO) landscape in the Philippines, particularly in call centers, has undergone a remarkable transformation. This sector has not only eclipsed traditional industries in terms of employment but has also become a cornerstone of the country’s economic development. This blog post aims to explore the nuances of call center recruitment in the Philippines, focusing on the dynamic trends, challenges, and opportunities that define this vibrant sector. Targeted at professionals and leaders in the call center field, this article provides strategic insights for navigating the intricate world of BPO recruitment in the Philippines.

The seismic shifts brought about by the BPO industry have redefined employment trends and skill requirements, presenting both challenges and opportunities in recruitment. This discussion offers an in-depth look into how these changes are shaping the future of call center operations and workforce development in the Philippines, providing a roadmap for those looking to excel in this evolving industry.

Dissecting Employment Trends in Philippine Call Centers

A primary challenge in the Philippine call center industry is maintaining high English proficiency among employees. OnBrand24 addresses this by implementing advanced English proficiency testing platforms, ensuring that hires possess the necessary language skills for superior customer interactions. These platforms assess candidates' language capabilities in practical scenarios, selecting only those with proficient English skills, thereby ensuring quality hires and enhanced customer experiences.

Moreover, the rising compensation costs in the industry pose a significant challenge, potentially impacting outsourcing decisions. OnBrand24 navigates this by balancing competitive wages with operational efficiency, ensuring the Philippines remains an attractive outsourcing destination.

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Topics: Philippines Call Center Recruiting, Philippines Call Centers

Exploring the Nuances of Call Center and Contact Center Services

Ethan Davis

In the dynamic realm of customer service, the distinction between 'call centers' and 'contact centers' is more than just semantic. It represents a fundamental shift in how businesses approach customer interactions, a shift that OnBrand24 has mastered with its innovative multichannel and omnichannel contact center services.

The Traditional Call Center Approach

Call centers have long been the backbone of customer service, primarily focusing on voice communication. They represent the conventional method where customer service representatives manage a high volume of both inbound and outbound calls. This model is particularly effective for businesses where customer interactions are predominantly telephonic. In a call center environment, the key lies in managing these voice-centric services efficiently, focusing on customer support, sales, telemarketing, and handling inquiries with measured performance metrics like call handling time and resolution rate.

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Topics: Call Center Services, Contact Center Services

Call Center Recruiting in 2023

Ethan Davis

The call center sector is a critical linchpin in customer service, bridging businesses and consumers but despite its essential role, the industry confronts substantial issues in maintaining a skilled workforce, a situation heightened by high employee turnover and exacerbated in the wake of the COVID-19 pandemic's disruption to traditional hiring practices.

  1. Exploring the Changing Landscape of Recruitment: In today's fast-paced environment, the phrase "time is money" holds weight in the hiring sector.  The pressing need for rapid hiring should not overshadow the critical aspect of recruiting diverse, skilled individuals.  The goal must be beyond speed, building a robust and varied team that can withstand unexpected obstacles and market changes.  As the call center market is expected to approach $481 billion by 2024, refreshing and fine-tuning hiring plans is paramount for contact centers.  This adjustment includes meeting necessary skills and exploring new, innovative platforms rich with potential candidates.

  2. Embracing Technological Innovations in Hiring: The era of sifting through mountains of paper resumes is fading, especially in sectors accustomed to mass hiring.  Modern hiring approaches are firmly rooted in technological advancements.  These innovations, from AI-led evaluations to automated onboarding and detailed data analysis, have entirely reshaped the hiring landscape, presenting challenges in a crowded labor market.  This shift places potential employees in a beneficial position, leading recruiters to devise and offer competitive packages to lure and retain elite talent.

  3. Utilizing Data for Informed Decisions: The success of a recruitment strategy lies in its effectiveness and the caliber of its recruits.  Utilizing advanced tools like recruiting yield ratios enables recruiters to gauge the success of their hiring methods meticulously.  Such detailed analytics provide in-depth insights, allowing hiring teams to allocate resources wisely and capitalize on the most beneficial platforms and strategies.

  4. Moving Away from Traditional Hiring Models: The outdated one-size-fits-all recruitment model is giving way to more customized approaches.  The global shift towards remote work, accelerated by technology and recent health crises, breaks down geographical barriers, offering recruiters access to a worldwide talent pool.

  5. Establishing an Appealing Corporate Image: Call centers must establish a unique, attractive corporate identity in a fiercely competitive arena.  This identity goes beyond just competitive salaries.  It includes creating an environment where employees feel valued and integral to the company's mission and straightforward career and personal growth opportunities.

  6. Highlighting Essential Future-Ready Skills: Even as technology continuously reshapes industry, human skills like empathy, reliability, and problem-solving remain irreplaceable.  Emphasizing these skills in the hiring process can significantly enhance the customer service experience, setting a new industry standard.

  7. The Growing Role of Automation in Recruitment: Current automation tools are designed to expedite the recruitment process and improve the overall experience for prospective candidates.  They manage repetitive tasks and utilize advanced strategies to connect with suitable candidates.  Automation is fast becoming a fundamental element of contemporary recruitment.

In this rapidly changing world, flexibility is the essence.  Call centers must remain adaptable, staying abreast of technological, market, and employee trends.  By effectively utilizing technology data analytics and focusing on employee welfare and development, they can successfully overcome recruitment challenges and mold a workforce ready for today and the future.

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Topics: Call Center Outsourcing, Call Center Recruiting

Transform Your Call Center with Automation

Chris Alexander

The use of automation in contact centers has the potential to transform the way that businesses interact with their customers. By implementing automation technologies, businesses can improve the efficiency and effectiveness of their customer service operations, ultimately leading to a better customer experience. Here are some ways that automation can help transform your contact center:

  1. Improved efficiency: Automation technologies can handle routine tasks and inquiries, freeing up your customer service agents to focus on more complex or high-value issues. This allows your team to handle more customer interactions in a shorter amount of time, improving efficiency and productivity.

  2. Enhanced customer experience: Automation technologies can provide customers with quick and accurate responses to their inquiries, improving the overall customer experience. For example, an automated chatbot can provide instant answers to frequently asked questions, freeing up customer service agents to handle more complex issues.

  3. Increased scalability: Automation technologies can help businesses handle large volumes of customer interactions, making it easier to scale customer service operations as needed. This is especially useful during peak periods when there may be a higher demand for customer service.

  4. Reduced costs: Automation technologies can help reduce the cost of customer service operations by streamlining processes and handling routine tasks. This can lead to lower operating costs and increased profitability.

  5. Improved data analysis: Automation technologies can help businesses collect and analyze customer data, providing valuable insights into customer preferences and needs. This can help businesses improve their customer service operations and better meet the needs of their customers.

Overall, the use of automation technologies in contact centers has the potential to significantly improve the efficiency and effectiveness of customer service operations. By implementing automation technologies, businesses can provide a better customer experience while also reducing costs and improving data analysis.

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Topics: Call Center Outsourcing, Brand Loyalty

What Does it Mean To Be On-Brand?

Betsy Breitborde

What is Branding, Why Is it Important? 

Branding is the promotion of a particular product or company by means of advertising and distinctive design. One of the most important reasons to develop a comprehensive and effective strategy for your brand is to gain recognition and build brand loyalty. This has always included most importantly the company's logo, typography, slogans and color schemes. In more recent years branding has become about much more than just logos and color schemes. Nowadays a brand includes every single touch-point your customers have with your company. That of course includes the customer service experience, especially in today's fast-paced technological world. The ever growing use of social media can make or break the company's brand loyalty.

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Topics: Call Center Outsourcing, Brand Loyalty

Increase Sales With An Outsourced Telemarketing Services Provider

Betsy Breitborde

Best-In-Class Outsourced Telemarketing Services

With the right vendor, telemarketing is a highly effective and cost-efficient strategy for acquiring and retaining customers. OnBrand24 provides a scalable outbound operation that consistently meets and exceeds key metrics while maintaining strict and comprehensive compliance adherence.

OnBrand24 utilizes the latest sales support technology along with highly trained agents specializing in telesales to achieve optimal quality control and robust results.

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Topics: B2B Lead Generation, Telemarketing Services, Outbound Call Center Solutions, Benefits of outsourcing to a call center

Don't Lose That Sale! Online Order Processing is No Longer Optional…

Betsy Breitborde

24/7 Customer Service...

It is vital to any business having live agents ready to assist customers at any given moment of the day or week. Revenue is lost when sales are not generated after hours due to a lack of live representation when needed. Just because businesses follow a 9-to-5 workday, does not mean customers only make orders from 9-to-5. The importance of having 24/7 agents at the ready with customer orders or inquiries makes the online order process smoother, therefore raising customer satisfaction significantly. Imagine walking into your favorite 24-hour super store- how happy are you when there is almost no one on staff to answer your questions, and only 2 registers open?

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OnBrand24 Call Center Partners with Local Fulfillment Center

Betsy Breitborde

OnBrand24 and Barrett Distribution Centers Initiate Strategic Partnership To Support Growing Demand for Integrated e-Commerce Fulfillment & Customer Support Services

Beverly, MA and Franklin, MA - OnBrand24 Inc. and Barrett Distribution Centers Inc., announced a strategic partnership to provide call center and product fulfillment solutions seamlessly for mutual consumer packaged goods customers.

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3 Simple Ways to Increase Revenue by Single-Tasking

Chris Alexander

What is Single-Tasking? Single-tasking, also known as Monotasking, is the exercise of focusing on one task and reducing interruptions until the task is completed or a significant period of time has passed. Sales people are pulled in so many directions with constant distractions.

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Topics: Outbound Call Center Solutions

5 Vital Characteristics of Successful Customer Service Agents

Betsy Breitborde
Let’s face it - when outsourcing customer service, you are entrusting a partner to treat your most precious asset-your customers- with the utmost respect, care and professionalism.  Creating an environment in a third party call center starts with having the right culture, DNA, and values to achieve this goal in hiring, training, and deploying resources to their partners.  According to OnBrand24’s COO Michael Moody, there are a handful of vital characteristics each team member must possess.
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Topics: Customer Service, Call Center Agent