What is Branding, Why Is it Important?
Branding is the promotion of a particular product or company by means of advertising and distinctive design. One of the most important reasons to develop a comprehensive and effective strategy for your brand is to gain recognition and build brand loyalty. This has always included most importantly the company's logo, typography, slogans and color schemes. In more recent years branding has become about much more than just logos and color schemes. Nowadays a brand includes every single touch-point your customers have with your company. That of course includes the customer service experience, especially in today's fast-paced technological world. The ever growing use of social media can make or break the company's brand loyalty.