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Sandler Training and Our Commitment to Continual Performance Improvement


Sandler Sales Training Methodology

At OnBrand24, our product is our people. That’s why we are committed to continual performance improvement and skill development of our inbound call center customer service representatives, our outbound call center B2B lead generation professionals and call center services program managers.

Central to this commitment is OnBrand24’s partnership with Sandler Training, a premier sales, customer service and management training provider.

Sandler Certification means every member of the OnBrand24 call center services staff undergoes 50 hours of rigorous training in the most effective prospecting, sales, account management, customer service and people skills for delivering great results for our clients.  Result: enhancement of the call center services we deliver for our clients.

Sandler Training focuses on a wide range of sales and customer service best practices, including effective phone and email protocols, "active listening" techniques to establish customer comfort, uncovering true buying motives, handling upset and angry clients, generating additional sales through up-selling and cross-selling, effective prospecting and cold calling skills, and advanced sales management strategies.

Sandler Training operates in 24 countries worldwide and has been the premier sales, customer service and management training provider since 1986. The company provides a full range of sales and management training programs, with powerful coordination and customization benefits throughout its extensive franchise network. Sandler has been awarded the #1 ranking for training programs in Entrepreneur Magazine’s “Franchise 500” nine times since 1994, most recently in 2010.

At Sandler sessions, trainers engage our representatives in highly realistic mock sales and customer service scenarios, are quizzed and challenged on the best way to leverage a given opportunity and they are evaluated on their skills.  By encouraging our staff members to move beyond their comfort zones and adopt new approaches and techniques they deepend their skills, sharpen their abilities and deliver great results for our clients.

Check out OnBrand24's case histories on call center customer service and B2B lead generation - cold calling and appointment setting


We're trained by the Sandler
Sales Institute.