DATA CLEANSING, SCRUBBING & ENRICHMENT
Data Cleansing Services That Make Your Database Work Again
Duplicate records, dead numbers, bounced emails, and outdated contacts quietly drain every campaign and every rep's day. OnBrand24 combines automated data scrubbing with human verification, so the records in your CRM reflect reality, not history.
Companies bring us their databases when:
- Campaign results keep sliding because bounces, dead numbers, and duplicates eat the budget.
- Reps waste hours dialing contacts who changed jobs, companies, or numbers years ago.
- Nobody trusts the CRM, so every team keeps its own spreadsheet on the side.
- Software-only cleaning tools flag problems but can't confirm what's actually true.
THE ONBRAND24 DIFFERENCE
Software-Only Cleaning vs Human-Verified Data
Cleansing tools are fast, but they can only guess at what's true. We pair automation with live agents who confirm it.
Software-only cleansing
- Pattern-matching flags suspect records but can't confirm a contact is real.
- Ambiguous duplicates get merged wrong or left to pile up.
- The database looks cleaner but performs the same.
OnBrand24 data cleansing
- Automation handles volume; trained agents verify contacts directly.
- Judgment calls on duplicates and conflicts made by people, per your rules.
- Output measured by campaign performance, not just record counts.
WHAT WE DO
Data Cleansing & Scrubbing Services
Every engagement is scoped to your database, your systems, and your campaigns.
Deduplication & Standardization
Duplicate records merged and formats standardized against your rules, so one customer means one record.
Contact Verification
Live agents confirm phone numbers, emails, titles, and addresses, catching what automated checks miss.
List Scrubbing & Compliance
Lists scrubbed for accuracy and compliance screening before your outbound campaigns dial, including Do Not Call review.
Data Appending & Enrichment
Missing fields filled and records enriched with verified firmographic and contact detail, so segmentation actually works.
GETTING STARTED
How a Data Cleansing Project Works
Structured, transparent, and built around your data rules from day one.
1
Audit & Sample
We profile your database on a sample: duplicates, gaps, formats, and decay, so you see the problem in numbers.
2
Define the Rules
Together we set the rules: match logic, surviving-record criteria, required fields, and formats.
3
Cleanse & Verify
Automation processes the volume while trained agents verify contacts and resolve the judgment calls.
4
Deliver & Maintain
You get clean, documented data back in your format, with optional ongoing hygiene to keep it that way.
BY THE NUMBERS
Data Quality, Backed by Operational Scale
The team and standards behind every cleansing engagement.
30+
YEARS EXPERIENCE
Three decades of managing contact data for outbound and inbound programs.
10K
EMPLOYEES
Agents and specialists available for verification and data work at any volume.
167
CLIENTS
Brands trusting OnBrand24 with their customer data and conversations.
PCI DSS
LEVEL 1 CERTIFIED
Payment-grade security standards protecting your records during every project.
THE ONBRAND24 ADVANTAGE
Why Companies Trust Us With Their Data
Human Verification
Live agents confirm what software can only guess, so clean means verified, not just reformatted.
Campaign-Ready Output
We run outbound campaigns on this data ourselves, so we clean it the way campaigns actually use it.
Secure Handling
Your records are handled under PCI DSS Level 1 certified security standards from intake to delivery.
Flexible Engagements
One-time cleanup or scheduled hygiene, scoped to your database size and systems.
FREQUENTLY ASKED QUESTIONS
Data Cleansing, Answered
What are data cleansing services?
Data cleansing services identify and fix the problems that accumulate in every database: duplicate records, outdated contacts, bad formatting, invalid phone numbers and emails, and missing fields. OnBrand24 combines automated data scrubbing with live-agent verification, then returns records in your format or directly in your CRM.
What's the difference between data cleansing and data enrichment?
Cleansing fixes what's wrong with existing records. Enrichment adds what's missing: verified titles, direct lines, firmographics, and other fields that make segmentation and outreach work. Most engagements combine both, since a record that's accurate but empty still doesn't help your team.
Can you clean our CRM data on an ongoing basis?
Yes. Beyond one-time projects, we run scheduled CRM data cleansing so new duplicates, decayed contacts, and bad entries get caught continuously. Data decays fast as people change jobs and companies move, which is why ongoing hygiene usually beats annual cleanups.
Do you scrub lists for Do Not Call compliance?
Yes. List scrubbing for outbound campaigns includes compliance screening such as Do Not Call review, so your outbound programs dial cleaner, safer lists. We can scope screening requirements to your industry and campaign type.
What does data cleansing cost?
Pricing depends on database size, the depth of verification required, and whether it's a one-time project or ongoing hygiene. Our shared service model starts at a $2,500 monthly minimum. Request a free quote and we'll scope it against a sample of your data.
Ready to trust your data again?
- Cleansed, verified, campaign-ready records
- Automation for speed, live agents for accuracy
- One-time cleanup or ongoing CRM hygiene