Outbound Call Center Services Have Evolved
In today’s challenging economic times, companies and organizations are constantly seeking ways to trim overhead, without losing revenue. This, in and of itself, calls for a delicate balancing act; one that can easily fall apart if not strategically and expertly implemented.
With more competition and greater technology available than ever before, a business must stay on the cutting-edge of the market, which means pulling all stops to provide consumers with unique, top-notch services and products that stand apart from all other available vendors. But according to a familiar old adage, “it takes money to make money”, and not all businesses possess the up-front cash flow necessary to maintain a competitive stance against larger, (and more well-funded), organizations.
So, how does a growing company save budget while adding value and services? Certainly not by decreasing benefits to the customer, but rather, by outsourcing tasks and projects in ways that make the most sense for both your market and your bottom line. One primary example of this is through the use of a professional outbound call center.
Much as is the case with inbound calling services, it is tempting to rely on in-house personnel for tasks related to outbound telephone sales and service calls. After all, you’re already paying your team; why not let them take on duties that fall outside the realm of their specified job description?
But doing so not only distracts your employees from job-related tasks requiring expertise in their individual fields, it can also lower morale and lead to over-stressed, under-performing people on your payroll. By outsourcing to an outbound call center, you will benefit not only in the readily apparent aspects of your business, but also in immeasurable ways that can scarcely be calculated in terms of overall productivity level; a critical factor in the growth and longevity of any company.
If you want to increase revenue and expend your customer base, you must reach out and raise public awareness of your service or product. Here are just a few of the specific ways that hiring an outbound call center can accomplish this goal, while actually saving you money AND increasing your profits in the long run:
While your employees may be willing to take on additional tasks, (albeit not always enthusiastically), the fact is that there are only so many hours in a day, and any extraneous duties will likely take a back seat to those which are deemed most important to their specific daily assignments. Even well-meaning team players can lose track as days – or weeks – go by without a ‘free moment’ to make those all-important sales calls.
By hiring a professional call center for this aspect of your objectives, you’re ensuring that there is ALWAYS time for these critical calls to be made while regular in-house activities remain at optimal levels.
It may sound counter-intuitive to add an expense to your budget when you’re actively seeking ways to ‘trim the fat’, so to speak. But one must consider the big picture here; call center professionals are typically priced more affordably for this service, whereas your in-house employees may be securing a higher amount based on job description wages. For instance, why pay an architect’s wage for time spent making sales calls?
This does not even take into account the fact that time spent on phone calls detracts from in-house projects that still must be completed; meaning you’ll pay more hours for work that could have been done in a shorter period of time.
3. Expertise & Training
Your in-house employees are trained specifically for their job description, so that they may perform duties in a timely and effective manner. Unless they’re professional phone operators, they have not been trained for duties associated with sales and customer service interactions.
By using your own staff to handle your call-related tasks, you’re essentially throwing away dollars by paying for time spent on the phone with little or no return on investment. An ineffective sales call might as well be no call at all; yet, you’re paying for it by the hour. By hiring a professional service for the job, you’re ensuring that the fees you pay for those calls will be far more reliable in expanding your customer base, and exponentially increasing your revenue.
These are just a few of the factors which demonstrate the necessity of outsourcing your outbound calling services, and how such a service can build your business while saving your budget. This proactive approach to customer procurement enables your company to heighten public awareness of your product or service, generate qualified leads, conduct valuable market research and win back customers whose patronage may have diminished over time. With these in mind, it’s easy to see how valuable and cost-effective such a service can be for your business.
When you decide that it’s time to take your business to the next level, contact OnBrand24 for a no-cost consultation to determine how best we may meet your call center requirements.