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How To Do B2B Lead Generation Cold Calling Without Seeming To

Mark Fichera
June 27, 2014 - There’s a sales axiom that we’ve always liked: People don’t like to be sold, they like to buy. This holds true for B2B lead generation and call center cold calling, too.  Usually, the less aggressive, more consultative approach works.
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Topics: B2B Lead Generation, Customer Surveys