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5 Secrets to Effective Appointment Setting

Mark Fichera

  1. Close on the Appointment, Not the Sale

If you’re on a sales prospecting call and things are going well, often times the temptation is to try for the sale right then and there.  Let’s face it; getting the sale on the first call isn’t very likely. It’s pure magic when it happens, but it doesn’t happen all that often. Instead, set an internal goal of appointment setting, not closing. It’s a much more attainable goal, and getting your prospects to sign on the line which is dotted has a higher likelihood of success in person.

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Topics: B2B Lead Generation, Upselling, Cross-Selling, Appointment Setting, Sales, Telemarketing Services

Case History: OnBrand24 Upsells for PürMEDICA Nutritional Science

Mark Fichera

July 23, 2014 - PürMEDICA Nutritional Science, Chicago, produces a line of nutraceutical products combining the wisdom of nature with the power of science by integrating the advantages of both orthodox and alternative medicine.  PürMEDICA’s mission: to enhance their clients’ physical well-being by offering superior natural supplements that are both safe and highly effective.

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Topics: Customer Service, Call Center Solutions, Upselling, Cross-Selling