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Betsy Breitborde

Betsy Breitborde

Betsy Breitborde, Director, Business Development OnBrand24 - An MCI Company Reach me by phone: 781-789-9665 bbreitborde@onbrand24.com

Author's Posts

Why Outbound Telemarketing Services Are More Relevant than Ever

Betsy Breitborde

In a modern world of e-mail, texting, instant messaging, and an abundance of advertising opportunities available on the internet, TV, and radio - displayed prominently at just about every public place you can imagine - it can be easy to overlook the value of outbound telemarketing services.

But developing new, qualified leads has never been so difficult to manage completely in-house. And this is causing a domino effect that's impacting the rest of your sales process.

For example, your closers may be getting stronger at what they do by the day, but because they're being tasked (too often) to open the doors in addition to closing them, they're skills are not being utilized to their fullest potential. They're being pushed to engage in frustrating activities that don't necessarily speak to their core strengths, and it's making everybody a little frazzled.

But with a little help from an outbound telemarketing service versed in B2B, you'll be able to solve this puzzle and many more.

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Topics: Sales, Outbound Call Center Solutions

Why Your Sales Reps Shouldn't Waste Their Time Setting Appointments

Betsy Breitborde

 

 


Is the fact that your reps are cold-calling and setting appointments causing a leaky sales pipeline?

If you’re a sales leader who’s been faced with a team full of empty pipelines, then chances are you’ve spent quite a bit of energy cajoling sales reps to pick up the phone and make cold calls to fill their funnels. It seems like a solution. After all, more calls, more leads, more opportunities, more sales, right?

What if I were to tell you that this is actually wasted effort?... that the empty pipeline isn't actual problem, but a symptom of something much bigger?... something that will continue to haunt you, as it has for the many years you've been in the business.

Here are five reasons why sales reps shouldn’t waste their time making cold calls and setting appointments.

 

 

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Topics: B2B Lead Generation, Call Center Outsourcing, Sales, Outbound Call Center Solutions

6 Reasons Why Outsourced B2B Appointment Setting Works

Betsy Breitborde

Are you toying around with the idea of outsourcing B2B appointment setting services?

Sales leaders know that a great way to qualify leads and build the funnel is to pick up the phone and set an appointment with a fresh contact. Unfortunately, that takes time, specialized skills, technology, and money to profitably generate quality sales opportunities over the phone.

So, if the thought of cold calling is causing you to lose your hair faster than you may be genetically predisposed, or you’re just looking to boost your pipeline, then check out this list of 4 reasons why hiring an outsourced call center may be the best decision you make this year.

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Topics: Call Center Outsourcing, Benefits of outsourcing to a call center

What Can Outbound Call Center Services do For Me?

Betsy Breitborde

Are you considering contracting outbound call center services for your business, and looking for sound advice?

Call centers come in many forms, but they can be put into two main categories: inbound & outbound.

Although they have a lot in common when it comes to structure and technology, their offerings and impact to your business are as different as night and day. Inbound provides customer service and order processing, whereas outound is all about sales.

But you already have a sales team, don't you? Or, at least, you have a system in place, and possibly even a list of leads that you're going after. So, how would outbound call center services help you

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Topics: Call Center Solutions, Call Center Outsourcing, Outbound Call Center Solutions

7 Questions To Help You Pick The Right Call Center Service

Betsy Breitborde

Want to be certain that you're hiring the best call center services for your company?

With an explosive increase in the number of available call center services throughout the world, business now have more options than ever from which to choose. This benefits companies worldwide by not locking them into selection from a small pool of choices dominating an endless global market.

One caveat, however, is that now business managers are often faced with too many choices, making it difficult to determine which call center service will best suit their individual business needs. It’s great to have the “pick of the litter” in the market, but savvy organizations must be diligent in finding the service that will prove to be the most reputable, most reliable and certainly the most effective.

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Topics: Call Center Solutions, Call Center Outsourcing

What Can Inbound Call Center Services Do for Me?

Betsy Breitborde

Call center services come in many forms, but they are primarily outbound and inbound.

They are as different as night and day, supporting completely separate functions, managed by different call center agents with contrasting skills and personalities. In most ways, other than interaction with customers on the telephone (or email and live chat), inbound and outbound call centers exist in completely separate worlds.

The question here is about understanding when it's time to bring in a 3rd part inbound call center to support the business, and that starts with knowing what they're actually capable of.

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Topics: Call Center Solutions, Inbound Call Center Services

Is The Customer Always Right?

Betsy Breitborde

DRIVING SALES THROUGH BETTER CUSTOMER SERVICE:

The truth is that the better the customer experience is, the more your customer service strategy becomes a resource that contributes to profit just like a marketing or advertising strategy. Like a chain reaction, a great customer experience will convert into other assets like repeat business and referral business. It's the quality of that customer experience that will dictate how far this chain reaction can reach.

So, does this mean the customer is always right? Before we get into the different ways you can answer this question, we would like to offer you some other, related information and articles that will help develop customer service and this excellent customer experience we are referring to:

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Topics: Customer Service

Get To know your customers through Customer Experience Management

Betsy Breitborde

Customer Experience Management: What it is and Why You Should Care

We all know what a bad rap customer service gets. But what if you could keep an eye on each customer experience, from the call center to online, to ensure a strong relationship is forged? You can and you should. This important strategy is called customer experience management.

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10 Things Every Salesperson Should Do While Cold Calling

Betsy Breitborde

 

Are you new to sales? Step one is to never show your greenness to your prospective customer, or the deal could go south. Be an expert about what you’re selling, and use the following sales tips to project confidence and nail the sale.

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OnBrand24 Named One of America’s Fastest Growing Private Companies

Betsy Breitborde
Sept. 10, 2014 –OnBrand24, provider of domestic outbound and inbound call center services, has been named for the second year in a row to the Inc. 5000, a listing of the country’s fastest growing private companies from Inc. Magazine with an overall ranking of 1,678 – up from 3,816 in 2013.
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Topics: B2B Lead Generation, Call Center Solutions, Appointment Setting